5 top ways to boost your Shopify Conversions

Using Shopify is one of the quickest methods available for you to get your own online store up and running. After you get the online store up and running with the help of Shopify, you will be able to take a look at the methods available to boost your Shopify conversions. Then you will be able to end up with effective results out of your online sales at the end of the day.

Here are 5 of the proven methodologies available for you to follow and boost your Shopify conversions that you are getting. Regardless of what you sell through your Shopify store, you can take a look at these methods and go ahead along with time.

• Develop trust

If you want to get people to buy from your online store, you need to think about developing trust. You can find lots of online stores out there in the world. In fact, platforms such as Shopify have made the life easy for people to come up with their own online stores with ease. Due to the same reason, it is possible to find people getting scammed by some of the online stores as well. This is the main reason why most of the people prefer to stick to trusted online marketplaces such as Amazon and eBay. If you want to get people to come to your own online store and purchase goods, you need to think about developing trust.

Numerous methods are available for you to develop trust through your online store. For example, you can think about using consistent branding to develop a strong brand identity for the business. In addition to that, you need to make sure that you are keeping your online store and the brand look professional at all times.

You should also think about getting the most out of customer reviews. User generated content can provide excellent results to you with developing trust. Along with that, you will be able to develop social proof with ease. It is better if you can come up with a method to allow customers to leave reviews on your online store. There are apps on Shopify, which will help you to do it.

You can even think about providing money back guarantee to the customers. Along with that, you can ensure trust within all the customers who are going to purchase the products or services that you are offering under your business. The secure payment gateway offered by Shopify will anyway be able to help you with overcoming fraudulent activities that you have to deal with.

• Make it easy for all your customers

You should make the life easy for all the customers who purchase products and services from you. If you are still not convinced, you can take a look at the popularity of Google. It is simple and easy to use. Hence, people prefer to stick to it.

Likewise, you need to think about making your Shopify based online store easy to use as well. You can do that by coming up with a proper navigation scheme to the Shopify store. This will help you to make your customers navigate to products and purchase them with ease.

This is where you should pay extra attention towards selecting an appropriate Shopify theme. Then you need to provide all the information that is related to products on your Shopify store clearly to the customers. They include the basket totals, shipping fees and other details. One of the biggest mistakes that Shopify store owners do is that they don’t come up with a guest checkout option. You must include this in your Shopify store. Then you will be able to get people to purchase what they want quickly. Use Free tools from ZapApps like SocialProof, HotMap and SocialBot which helps your website to get more sales and makes it easy for the customers.

Check our partner’s blog to understand how you can improve your eCommerce specific SMS automation.

• Make your online store fast

You must optimize the Shopify based online store and make it fast as well. This will help you with getting the customers to purchase what you offer. You can take a look at the 1-Click option provided by Amazon. Then you will be able to get people to navigate to the products and buy what they want within a short period of time.

You will be able to think about optimizing the Shopify store for mobile pages as well. Then you will be able to get people to buy what they want through their mobile devices with ease. This will significantly contribute towards the conversions that you can generate out of your Shopify store.

• Provide information

It is important for your Shopify store to be informative as much as possible. In other words, you need to provide lots of information. You will be able to do that and end up with boosting the conversions like never before.

If you are interested in enhancing the customer conversions, you need to include detailed information about all the products that you offer. You can even think about providing details about weight and materials. People who purchase products from home don’t have a clear idea about how they are. This is where you need to be informative and make their lives easy when going forward with purchase decisions. It is also better if you can come up with product videos, which provide better details on what you offer.

You must also think about getting honest customer reviews

• Provide free and fast shipping

People who purchase goods from online stores prefer to get free and fast shipping without keeping any doubts in mind. You have a clear understanding about free delivery, bundled pricing and product discounts. You should think about getting the most out of them. That’s where free and fast shipping will come into play.

You should still be reasonable with the shipping days that you are mentioning on the website. That’s because you are using that to create expectations within the minds of customers who purchase products from your online store. If the customer is adding the product to cart and then moves to another store. So you can follow these Best Customer Retention Strategies to make the customers feel that they are a part of your team and boost your Shopify conversions.